Video: Socially Responsible Investing, In Plain English

With the SRI Conference coming up next week, it might be useful to provide a basic overview of what SRI – or socially responsible investing – is.

Some people hear the words “socially responsible investing” (SRI) and picture a crunchy-granola type investor or a starry-eyed idealist. The new video produced by Standard Life shows that the truth is actually more interesting, and very different.

 

Stay tuned for coverage from the Canadian Responsible Investment Conference in Montreal next week on SocialFinance.ca, and follow the Twitter hashtag #riconf2012 for updates as well!

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