Video: The Value of Creation

We know that artists and creative professionals have much to offer beyond beauty and joy and expression (all of which are, of course, hugely valuable in any case). They offer much to the economy in a number of ways – as architects, product designers, writers, and more.

We also know that complex problems can’t be effectively addressed using old approaches. It’s critical to tap into social innovation.

How can creative thinking help us address the big social and environmental challenges facing the world today?

Watch this wonderful little video on the value of creation (from IIP/Create, a Dutch think tank) and learn about the principles of creative thinking, how an organization applied them, and how to measure the impact of leveraging creative thinking.

The value of creation from IIP/CREATE on Vimeo.

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