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B Corp Explained In Under Two Minutes

What does it mean to #BtheChange?

The fact that you’re on socialfinance.ca right now means that you’re 95% more likely than the average Joe or Jane to know what it means when you hear that a business is a Certified B Corp. Now is your chance to easily bring clueless friends, family members, and strangers-on-the-street up to speed on this B Corp ‘thing’. As part of the 2014 #BtheChange Campaign, B Lab (the folks behind B Corp) put together a two minute video that explains the big idea behind the B Corp Movement. Take a look. If you like what you see, please spread the video throughout your network. Together, we will re-write the rules. Together, we will #BtheChange.

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