Hello All. In the spirit of the season, I thought I’d share my list of social enterprise resolutions for the coming year.
Focus on the Customer, Not the Funder
Like most nonprofit-based social enterprises, we have a history of receiving funding from government agencies and foundations to develop and deliver products and services for the customers we serve (i.e. people and organizations that provide technical and financial assistance to entrepreneurs). It’s surprisingly easy how we can secure funding for a proposal that is built upon a plausible argument, but which is nonetheless unsupported by actual evidence of demand and/or need on the part of our customers. Sometimes, we get lucky and hit upon something that our customers want; many times, we end up with a product that may look great and that our customers “should” want, but don’t, and it sits on the shelf, unused, and we move on to the next funding proposal.