I have a new favourite noise - the sweet sound of planes overhead.  After 12 memorable days in the UK, it was delectable to finally touch down in TO, flying safely by the falling ash from Eyjafjallajökull.  While my journey involved meetings with several social finance organizations and attending the Skoll World Forum on social entrepreneurship, many unexpected events reaped great rewards.

One of the hottest topics at Skoll was Social Finance.  Much of the content fell under the banner of Impact Investing (also referred to as Social Investment or Sustainable Investment).While there were numerous examples of impact investing presented at Skoll, I will highlight four particularly compelling ones here that offer a range of approaches.

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Common business definitions refer to metrics as any type of measurement used to gauge some quantifiable component of a company’s performance, such as return on investment, employee and customer churn rates, revenues and so on.

However, there is a growing need and expectation for organizations with a social purpose to measure the impact of their work on society and/or the environment.  This is typically complex to do and existing methodologies appropriate for financial metrics do not serve them.  Some of the challenges entrepreneurs grapple with include:

• How do you quantify and systematically measure goodness?
• How much effort should be expended on getting the best possible social metric?

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