Our panel asked discussants, “Bill Gates recently said that measurement is key to progress—you cannot change what you cannot measure. Many people agree, but a number of social organizations we interviewed did not have impact metrics. Why do you think this is the case?”
With the recent surging interest in impact investing, it’s likely that you have heard, or even debated, how to define this segment of the mission-driven investment market. In broad terms, impact investments aim to achieve both financial return and social and environmental impact. So, how do investors evaluate progress toward these different investment objectives?
What are the seven deadly sins of social outcomes measurement? In this clip, Jeremy Nicholls uses the famous construct of the cardinal sins to point out what not to do.
In collaboration with Human Resources and Skills Development Canada, Purpose Capital conducted a comprehensive literature review and interviewed more than 20 Canadian impact investors (and their intermediaries) to better understand their use of metrics and the challenges they face in measuring impact. The resulting Guidebook for Impact Investors: Impact Measurement and report Social Impact Measurement Use Among Canadian Impact Investors were published today.