Perhaps an old concept for many of us, this article in the Harvard Business Review, "Shared Values" by Michael E. Porter and Mark R. Kramer may be a defining moment in the transformation of thinking about capitalism.
The social innovators in the world know and understand that that the economy versus environment paradigm is dead. We inherently embrace that within a 'collective interest' framework exists the 'self-interest' needed to sustain a living. We see the potential of making a living by doing good. We also know that the very best social innovations emerge out of community, aka... knowing ones customer.

























