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Visit http://socialfinanceforum.marsdd.com for more details.

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One short year ago, the Task Force on Social Finance released its report, Mobilizing Private Capital for Public Good [PDF]. It was time to more formally embrace the growing impact investment movement as a viable and necessary economic activity for Canada.

Tonight we will reflect on recent developments in social finance relevant to the recommendations of the Task Force. We will also hear from Antony Bugg-Levine, recognized thought leader and CEO of the US-based Nonprofit Finance Fund, about opportunities to propel impact investing to greater heights. Tomorrow, we get our hands dirty at the Social Finance Forum: Investing in Good Deals Conference.

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A few weeks ago, I wrote about Certified B Corporations and announced the presence of the official Canadian B Corporation Hub at the MaRS Centre for Impact Investing. Shortly afterwards, I had the opportunity to attend the B Corp Champions Retreat in Pennsylvania. As I looked around the conference room, I was inspired by how these individual entrepreneurs would be the pioneers for this new sector economy. I was also quite aware of the Canadian B Corp presence and found myself wondering (amongst others) why there weren’t many more.

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As the 2011 Social Finance Forum: Investing in Good Deals approaches, it would be great to engage with participants and the wider social finance community ahead of time to discuss what to look forward to. If you're not already planning to attend,this conversation may change your mind!

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Since I have the privilege of working daily in the SiG@MaRS advisory practice with clients who are social entrepreneurs, it’s exciting for me to join a team of pitch doctors to advise participants in the Good Deals: Pitch Clinic, which takes place at the Social Finance Forum on December 14th.

Being a social entrepreneur and trying to find the sweet spot between profit and social benefit is hard. On the one hand, you are consumed by the passion that drives the social mission, but you also need to have the business essentials: both the resources and a robust business model that outlines how to drive revenue growth from selling your product or service.

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