This is the second blog post in a series on the development of an open business plan for SocialFinance.ca. For the first post, see Ready, Set, Open: SocialFinance.ca Launches Open Business Planning Initiative.
I’ve often wondered how important energy drinks and cheering fans are to marathon runners and long-distance cyclists. Would the athletes take short cuts or collapse from exhaustion without this support? Do they perform better in the company of fans?




























